Effort: ⚒⚒
Cost: ＄
Timeframe: ⏲
Participants: Communications Professionals in Diversity and Inclusion
Approach
Those in charge of communications should work together with those responsible for diversity and inclusion to create an inclusive language manual. The workgroup can use existing examples to draft the guide and adjust its content and scope to intended usage and the company’s particular situation. In addition to gender-neutral formulations, inclusive vocabulary incorporates other facets of diversity. These include the avoidance of discriminatory terms and the appropriate expression of physical and mental disabilities.
Effect
An inclusive language manual will ensure fair representation of various diversity groups in both external and internal communications as part of corporate communications. The publishing of the guide leads to the company’s brand image being seen as relevant and credible in the eyes of customers and partners. It also raises internal awareness for various diversity groups in the workforce, fostering social harmony and loyalty to the organization.