Communication & Marketing

Language and images create realities by opening or limiting spaces of meaning. An inclusive language, i.e., one that includes different social groups, helps to avoid the often unintentional exclusion of specific groups of people while at the same time enabling them to be included and taken into account in development processes.

In their communication, companies can set simple and clear signals for innovation by focusing on the diversity and individuality of their employees. In the presentation on the website, in PR campaigns and advertising, and internal media (intranet, newsletter, company magazines, etc.), they can draw attention to the innovative spirit in the company by promoting diversity as part of their “corporate identity”.

Free access to relevant information is an essential prerequisite for well-being and equal opportunities within an organization. A joint base of knowledge ensures transparency, makes strategic decisions understandable to all, and helps to avoid misunderstandings. General messages should be communicated in a clear form that employees from all departments and hierarchical levels understand.