Fundamentals: Strategies

Mission statements should ideally be written in line with the company’'s vision or philosophy and send clear messages and signals. Emphasizing diversity in the company’'s mission statements creates a fundamental prerequisite for innovation. All managers and members of the executive board must be aware of the significance of diversity in the context of innovation and commit themselves to the values expressed in the mission statement.

(In)equality in terms of job allocation, wages or promotions, etc., may often remain hidden from direct observation within companies, and this also applies to the innovation sector. Collecting facts and figures on the workforce and its characteristics can help solve this problem: potential inequalities as well as progress in promoting diversity and innovation become observable and thus can be measured.